R.I.P to the OLD SKOOL methods of Network Marketing
by ohana network · Filed Under: Network Marketing and MLM
I’d like to step back to where I originally started with this blog and discuss the roadblock in my network marketing business.
Things started to turn sour when I realized that what I had been taught in my MLM business wasn’t working, at least not very well.
Unlike many network marketing businesses, I was not encouraged to buy leads and cold call. I was, however, encouraged to hit up my “warm market”. First I contacted everyone I knew, even if I hadn’t spoken to them in 10+ years, and somehow I introduced them to my business. I was told exactly how to do it and it didn’t go very well. I was encouraged to keep trying. After all it’s just a “numbers game”. Well, throughout the process, I lost and/or temporarily scared away many of my friends and associates. It was painful and I felt so horrible. Why? I was very proud of my company and it has one of the best reputations in the industry. Not to mention a solid compensation plan that impressed even the toughest of skeptics. I couldn’t figure out why they didn’t want to get involved or why they would decide to hide from me.
So I moved on to the “cold market”, people I didn’t know that I encountered throughout the day, everyday. The idea was to strike up a conversation and build rapport with total strangers. Then I somehow found a way to “qualify them” as a possible prospect. The goal was to get some information in their hands that they could review and that I could follow up with them on. That process proved to be cumbersome as well.
Let me say this before I continue. I am a VERY social person, I make friends with ease and am easily liked, even by strangers. Somehow, prospecting total strangers was not so easy. I had a very difficult time approaching people or striking up a conversation when I knew my agenda was to introduce them to my business. I felt as though I were not being genuine and that people would know it. Now I did manage to have a few successes, but none of those people joined my business or subscribed to my service after I followed up with them. They were just people who were kind enough to take my materials in exchange for their personal information.
I was told that if I just kept at it, I would get better, it would be easier and BOOM, I’ll have people signing up left and right. The goal was to find the next big heavy hitter that would take my business all the way to the top. Well, it never got any easier, just more difficult and frustrating.
I quickly realized what the problem was. The reason why I wasn’t having much success was because the vast majority of the people that I spoke to WERE NOT interested in a home-based business or any type of business. They just wanted to mind THEIR OWN business. They didn’t ask for information, or to become a prospect.
When people feel like their being sold something their natural reaction is to resist! Even if what they see, read or hear makes sense and may even appear to be a great opportunity, they didn’t voluntarily seek it on their own. That was they key. The issue really wasn’t that most people weren’t interested, that was undersood. The problem was that those who were potential prospects or were really interested in making money from home RESISTED the opportunity!
Before I go even further, I must pose this question first. Can a person have success in their home-based business by following the same s.y.s.t.e.m that most MLM companies teach? The answer is ABSOLUTELY and many people have. In fact my sponsors are one of the MOST SUCCESSFUL leaders in the entire company. They are doing exactly what I and many others struggled to do and are consistently earning a 5 FIGURE INCOME EVERY MONTH!
In order to have success by implementing what I call the “old-skool” methods of MLM a person has to do A LOT of it for a LONG TIME. It also takes a certain type of person with a certain mindset to succeed this way. There’s no telling when they will have success. It could take weeks, months or maybe even years. But most people who dedicate their hearts, minds, money, and time to a business that doesn’t fulfill thier expectations will give up.
The hard fact is that 97% of MLMers fail. There is no singular reason as to why most people fail. However, there are many people who truly want success, believe in their network marketing opportunity and know that it could be profitable if there was just a better way. I knew there had to be an easier way. I knew that if I wanted to have success, I had to ATTRACT my prospects, not chase after them. I wanted meet people who were looking for an opportunity and open to what I had to share. That was the answer.
When people are seeking an opportunity to make money from home or join an MLM and they go out and find it on their own, they are more receptive. I knew I had what people were looking for. I just needed a way for them to FIND ME or for me to ATTRACT THEM TO ME. I had no idea if that was even possible or if it could be possible.
I mentioned this revelation to a business associate of mine. Several weeks later I received a call from them. They had something very interesting to share with me. That was the day that my network marketing career changed forever.
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