Greetings,

Okay, so I know that I may get some backlash for this one but hear me out.The number six variable to success in MLM/Home based businesses is yes, race and/or ethnicity. Let me break it down.

Network marketing/MLM is considered an equal opportunity “opportunity” and it is. People from all different walks of life and backgrounds have had major success in this industry. Your success is what you make it. But here’s something interesting. People tend to gravitate toward and associate with whomever and whatever they are accustomed to. This is true in network marketing as well.

In my city, we have two opportunity meetings each week. They are both very different, racially, ethnically and demographically. These meetings are held in very different locations and attract very different groups of people. I found this very interesting.

I was raised in a very multicultural environment so I am comfortable around anyone. I’ve been to both  meetings and there are only a handful of people that attend both meetings, which is smart. They do not limit themselves or their prospects from an opportunity to make money from home. The rest, well I guess they only have one meeting a week and I suppose the information they have to share is only available that  night.

I have to admit something. When I used to invite prospects to an opportunity meeting, I would decide which meeting they would feel more comfortable at and would let that be their only option. If they couldn’t make it out I wouldn’t even mention the other night that we meet. Is that realy terrible? I really don’t think so.

You see, when people attend a network marketing meeting, there is already a high level of tension, maybe even skepticism. If they look around the room and everyone in there is of a different demographic then I think it’s fair to say that may only increase the tension and therefore they may say “no thank you”. Put them in a room full of excited people that look familiar, that they can relate to, and they can see themselves in those peoples shoes one day and their belief level goes up.

People are still people, and there is only so much change some people are willing to accept in order to change they’re lives. This Includes the opportunity to make money from home to secure a better future for themselves.  

What else can I say. It’s human nature.

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