Wealth Creation through MLM and Home-Based Businesses

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Hello Folks,

 Today is April 16th the day after “tax day”. I’ve been speaking to many people who have shared their experience with me about this year’s tax season. Most of them complained about the fat check they had to send out to the IRS. With a slowing economy, this only hurt their pockets even more. There was a common theme for those who paid Uncle Sam, they all were employees and none of them were business owners.

When I was asked how much I paid, I simply answered truthfully, nothing! In fact I’m expecting a sizeable refund. They looked at me in disbelief and asked how this could be so. The simple answer was that I owned and made money in a home-based business.  Therefore I am eligible for what seems like an unlimited number of tax write-offs. They were perplexed to say the least.

Here’s what it comes down to. When you earn your income as an employee, you pay the government first in the form of taxes, then you get what’s left as your earnings. As a legitimate home-based business owner, you pay your expenses first, then the government.

This is one of the major benefits of owning a home-based business/MLM opportunity, tax relief! It amazes me how many people in the multi-level marketing industry are unaware of this! Since I market my home-based business online, I have the added benefit of writing off all my online marketing expenses.

Now there is a difference between saving money on your taxes by legitimately operating a business and doing it to avoid paying taxes. That’s called Tax Evasion! Don’t do it!

If you currently operate or are considering making money in a home-based business, know what your benefits are!  

To your success!

Stacey McCray

keiki90034@yahoo.com

DISCLAIMER: I am not a tax professional nor am I offering tax advice. Always seek professional counsel regarding your particular tax situation.

Hey folks!

Let’s get back to business. Today I want to talk about different marketing strategies in the MLM/Direct Sales Industry. When it comes to direct sales there are two ways to market: Online and Offline. The main point to keep in mind is that they are essentially the same thing, just different form.

Your goal is to send a one-on-one message to your prospect. 

Online marketing strategies include:

New Media (which I covered in a previous blog)

Copywriting

Online advertising

PPC (pay-per-click)

Ezines 

Article submissions

Google adwords 

Website submission services

Offline marketing strategies include:

CD’s

DVD’s

Magazines

Brochures

Fliers

Classifieds

Special Reports

Meetings

Home parties

Etc…

Whatever strategy you choose to build your MLM/home-based business, there is one thing to remember. One strategy is not necessarily easier than another. They both require a lot of knowledge, patience, consistency, activity, and belief!

I foolishly believed that online marketing would be a cakewalk and that I wouldn’t have to do any of the undesirable work that’s involved in the offline world. I wanted to make money online in my home-based business with little effort. Silly me! While it is very different and more comfortable in many ways, online marketing has it’s share of challenges as well. 

Your goal is to develop relationships with people. Developing relationships with prospects in the offline world seems easily achievable right? Well it is in the online world too. What do you think I am doing with you all? I’m sure you all have heard that “exposure is everything” right? That’s absolutely true. I believe that he/she that does the most exposures and closes the most subsequent sales wins. This is everyones goal and as I said in my previous blog, not all systems are meant for everyone.

You must decide what’s best for your business but be prepared to work hard and treat it like a real business.

I’ll end with a question for you to ponder.

Who do you think will expose more people? A online marketer who is receiving tens of thousands of hits on his/her MLM/ home-based business websites a day (all over the world mind you) or an offline marketer who passed out 50 DVD’s, made 50 calls, did 25 3-ways, and held an opportunity meeting with 100 people, all in one day, of which only 15 were guests and of those 15, 12 joined the business and 10 quit within 2 weeks?

Goodnite and God Bless,

Stacey

keiki90034@yahoo.com

Before I go any further, let me explain how this all started. I got into network marketing as sort of a fluke. I had never joined an MLM before and new very little, if anything, about the industry. I had never even heard the terms “network marketing”,  ”multi-level marketing”, or even the infamous and nasty “pyramid scheme” before. This was probably to my advantage in that my view of the industry was quite neutral.

About 18 months ago, I was approaching my college graduation (at a very “mature” age for a student) and was contemplating my future. My decision to return to college occured at the perfect time in my life. I was mature, driven, motivated and focused. I had done very well, earning my B.A. in communication, graduating with top honors.  

What was next? A new job? A career? A career in what? Communication? Hmm…. It quickly occured to me that I didn’t want a job. I hadn’t worked for anyone in 3 years and had no desire to do so again. Now you may be asking “What about that degree I worked so hard for?” “Why did I even bother?” Well, the reason was more for personal gain that professional. For the first time in my life I wanted to finish something that I started.  I did and went out on top!

I did not want a job but I wanted to earn a lot of money and be free.  How would I do that? Well, I wanted to own a business. So, I began to write down exactly what I wanted in a business. Here’s what I came up with.

The ability to change the lives of an unlimited number of people

Time freedom to do what I wanted, when I wanted

Financial Freedom

Provide a product or service that was unique and in demand

The freedom to operate my business anywhere in the country and/or the world

No limit to the amount of income I could earn

To have fun

To be challenged

Be in an environment that helps me to become a better person

Where and how in the world would I ever find an business opportunity like that?! Was I just straight crazy or what?  How long will it take me to come up with an idea that would work? Even if I knew, where would I get the money for the start up costs? Who would help me?  What if I failed? I knew that I really wanted all these things and I prayed about it. Little did I know that my prayers were about to be answered sooner than expected. And the answer was right in front of me.